Marketing Your Product On YouTube

September 19, 2015 By

When you think of social media platforms, you might think of Instagram, Facebook and Twitter, but, you might be forgetting one of the most powerful marketing tools– YouTube.

If you’re not marketing your product on YouTube, you’re missing out on a free, easy way to tell the world about your product.

Here are 5 reasons why you should be marketing on YouTube:

1. It’s FREE! Marketing on YouTube is free and easy! You don’t have to be a professional videographer to create a short commercial or video clip about your product– a cell phone video will do in a pinch. Once you’ve uploaded the video, you can share it on your other social media platforms.

2. Sharing a video about your product on YouTube allows you to create a voice and tone for your product. Make a fun and quirky video, or make a serious one, but use YouTube to educate the world about your product.

3. YouTube now allows cards and links to your website. YouTube had made it easy to add clickable links to your videos. You can now embed links to your website from your YouTube videos. This is a great way to bring traffic to your site.

4.Traffic. More than 124 million people visit YouTube each month. Further, YouTube is one of the most popular apps that are downloaded. Did we mention it’s FREE to upload your videos to YouTube?

5. Share and Embed capabilities. You can easily share your YouTube videos to your other social media platforms as well as your website. YouTube makes it easy to share and embed your videos.

If you’re not taking advantage of all that YouTube has to offer, you’re missing out on a prime marketing opportunity. What are you waiting for, create a video and get started today!

Filed Under: Marketing Tagged With: , ,

Market Your Product On Social Media

May 23, 2015 By

You may have the greatest product in the world, but if you’re not getting your product in front of buyers, you’ll struggle to grow your business.

There are many ways to reach potential customers- social media has revolutionized marketing.

Social media is a powerful marketing tool, but you have to do it right. With each social media post, you need to have a conversion goal: What are you trying to achieve?

Here are five ways to market your product using social media:

Facebook/Twitter Recommendations:

Remember to follow the 80/20 rule– 80% fun, information, entertaining and 20% hard sell.

Run weekly contests.

Install a Facebook store.

Every Twitter post needs an image or URL.  Retweet from like-minded accounts.  Use hashtags.

Post behind-the-scenes photos and videos.

Instagram:
Instagram is one of the fastest-growing social media platforms.  Post images each day. Use hashtags.  Run photo contests.

Pinterest:

If you don’t have a Pinterest page for your brand, get one.  Don’t just pin your products, pin similar products and accessories that would go well with your product.
YouTube and Vimeo: 
Record behind-the-scenes videos and upload them to YouTube and Vimeo.
Add a links to your videos and to your description to purchase the product you’re featuring.

Brafton's Infographic:

 

Source: Brafton 

Filed Under: Small business Tagged With: ,